Case Study

Daniella Levine Cava

for Miami-Dade County Mayor

She upset all the pundits, defied all the odds. 

Progressive champion Daniella Levine Cava’s victory in the 2020 Miami-Dade county mayoral race made history: She became the county’s first woman mayor, as well as it’s first jewish mayor. 

MDW managed a multi-million dollar direct mail and digital advertising campaign that combined precise targeting techniques with bold creatives that helped Daniella stand out and break through.

Our work on Daniella’s campaign was also the recipient of multiple national awards for excellence in political advertising, including a Campaigns & Elections’ Reed Award for her email fundraising campaign, and two American Association of Political Consultants’ Gold Pollie Awards for direct mail and digital.