MDW’s direct mail strategy has led to numerous democratic victories up and down the ballot. Through innovative targeting, high-impact creative, and well-crafted messaging, MDW can help deliver mail that is memorable and effective. MDW’s direct mail work has been the recipient of numerous industry awards, including 6 Pollie Awards and 4 Reed Awards. In 2016, a mail piece from our successful campaign in the City of Miami’s municipal election was named “Best of the Best – Direct Mail of the Year” by the United States Postal Service at the American Association of Political Consultant’s annual Pollie Awards.
Digital Advertising Strategy
Digital is more important than ever before, and it has fundamentally changed the landscape of political campaigning. MDW is proud to be at the forefront of this change, producing engaging display, video, and audio content across platforms, utilizing the newest targeting techniques to reach voters wherever they are. Our firm has managed and deployed nearly 100,000,000 targeted impressions in the last two years alone. And because we’re an experienced direct mail firm, we are able to create important synergy between what’s landing in your mailbox and what you see on your Facebook Newsfeed.
MDW produces some of the finest political websites for democratic candidates in the US. For many campaigns, a website is your headquarters for the majority of the campaign. It’s the first thing a potential donor reads when they’re researching your candidate or organization. It plays an important role throughout the entirety of the cycle. For those reasons and many more, MDW places a critical emphasis on web development.
In 2018, MDW’s digital fundraising efforts netted over $1,000,000 for our clients. Our team has the experience your campaign needs to build an online community of donors and volunteers through email and social media fundraising. We’ll work to create a strategy that is focused on meaningful messaging that doesn’t feel like the ordinary churn-and-burn emails that so many donors have grown to dislike.
Whether it’s your campaign, cause, or organization, your brand identity is critical to how stakeholders remember and engage with you. MDW’s creative team helps enhance your brand through quality design and detailed brand continuity. Most importantly, our branding stands out among the competition.