Did Mike Bloomberg’s campaign target children with YouTube ads?

Ad waste on Google’s platforms become similar to cable and broadcast television.

After Mike Bloomberg ended his campaign on Wednesday morning, multiple articles began popping up with a similar theme: kids around the country had seen a lot of Bloomberg ads online. Some saw so many that they could quote his policy proposals, verbatim.

So why was Bloomberg wasting resources serving ads to children?

He wasn’t. It was completely unintentional. But because of recent changes to YouTube’s political ad policy, children will end up seeing as many political ads in 2020 as most adults.

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